Jun
29
How do you sell credit in retail when customers only want to use their mileage cards?
Filed Under Corporations | 2 Comments
Retailcreditman asked:
Lets say your ringing in a transaction and at the end of that transaction you offer your customer a 10% discount if they apply for a store credit card and are approved. Like most people they decline the offer. Instead they insist on using their card that awards airline mileage per dollar spent. Our card offers free shipping on full priced merchandise, 10% of first transaction, monthly coupons, and payments ava online and in store locations. The fine print of our credit card agreement is a 24% interest. SO my question is how do i convince them that our card is better and how can i make my store more successful in exceeding their goal to percent for credit? Since that is a large part of how our success is measured.
OLLIE
Lets say your ringing in a transaction and at the end of that transaction you offer your customer a 10% discount if they apply for a store credit card and are approved. Like most people they decline the offer. Instead they insist on using their card that awards airline mileage per dollar spent. Our card offers free shipping on full priced merchandise, 10% of first transaction, monthly coupons, and payments ava online and in store locations. The fine print of our credit card agreement is a 24% interest. SO my question is how do i convince them that our card is better and how can i make my store more successful in exceeding their goal to percent for credit? Since that is a large part of how our success is measured.
OLLIE